If we could first know where we are, and whither we are tending, we could better judge what to do, and how to do it.
It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.
Planning is bringing the future into the present so that you can do something about it now.
You know when you roll up to the drive thru window at your favorite fast food restaurant and see the sign that says “if we don’t give you a receipt, your order is free” or “…we’ll pay you $5”?
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